Social Media Company Insurance

Social media liability insurance coverage is crucial for any business that uses social media channels, especially a social media company. With every campaign you create and post for your clients on their social media platforms, your business is vulnerable to accusations of defamation, copyright infringement, and more.

A commercial general liability insurance policy or CGL can protect you from these advertising injury claims, as well as any third-party injuries and property damage.

This policy can help pay for legal expenses when you're sued over social media posts, including:

• Slander or libel: You defame someone or another business through speech (slander) or writing or pictures (libel) with false statements.
• Invasion of privacy: You make oral or written statements that misappropriate someone’s name or likeness, intrude on someone’s right to privacy, or disclose private facts.
• Unpermitted use of someone else's advertising themes or concepts: You misappropriate a firm’s intellectual property for your own purposes.
• Copyright infringement: You use, distribute, or display copyrighted work without the owner’s permission.

Social media companies and independent consultants should also consider the following types of insurance outside of a general liability policy and workers' comp coverage when building their risk management plan:

• Business interruption insurance: If a covered peril causes your business to close temporarily while repairs are made to your office space, this policy will pay for employee wages and other day-to-day expenses until it can reopen. It's sometimes included with commercial property insurance or a business owner's policy.
• Commercial umbrella insurance: When your general liability, commercial auto, or employer's liability insurance reaches its limit on a claim, umbrella insurance activates to provide additional coverage.
• Hired and non-owned auto (HNOA) insurance: Media professionals who drive their own car to meet clients should invest in this insurance, as your personal auto insurance won't cover business use. HNOA provides liability coverage for vehicles used but not owned by your business, including personal, leased, and rented cars.