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Internet Liability Insurance
Internet liability insurance offers forms of coverage that have been specially designed to protect businesses from liabilities that may arise in the course of conducting business on the internet. Such liabilities may include
copyright infringement, defamation, and the violation of privacy.
The industry has not yet settled on a set of standards by which to govern Internet liability insurance. However, given this lack of industry-wide standards, two institutions have developed consensus-based Internet security benchmarks. The American Institute of Public Accountants (AICPA) and the Canadian Institute of Chartered Accountants (CICA) trust services are a pair of consensus-based cyber security benchmarks based on a common framework to address the internet's risks and opportunities, WebTrust and SysTrust. WebTrust is for business-to-consumer assurance, and SysTrust is for business-to-business assurance.
WebTrust helps online vendors optimize their electronic goals by documenting a business commitment to meeting their needs, providing online shoppers with a safe, inviting, efficient, and valuable e-commerce environment, and keeping sales promises. Such demonstrations of trustworthiness both improve customer acquisition and increase sales conversion ratios. Likewise, SysTrust is a professional service that builds customer confidence by addressing security, availability, confidentiality and processing integrity.
The joint venture of AICPA and CICA seeks to provide business-to-customer assurance in three areas. The CPA/CA web trust entails three entities, one of which is devoted to business practices and disclosure, a second to transaction integrity, and a third to information protection and privacy.
Of course, a premium is the price for a given insurance policy. The Insurance Information Institute forecasts that premiums for Internet liability insurance should exceed $2 billion within the next four to five years.