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Business Insurance for SEO and SEM Professionals

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Why do SEO and SEM consultants need business insurance?

The goal of search engine optimization and search engine marketing is to increase traffic. If your methods fail, the result could be a lawsuit. SEO analyst insurance protects against client lawsuits, property damage, and other risks.

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Get the right coverage quickly

TechInsurance helps SEO and paid search professionals compare insurance quotes from top U.S. providers with one easy online application.

6 policies every SEO and SEM professional should consider

Clients, landlords, or state laws may require SEO and SEM professionals to get insured. Business insurance could prevent financial loss in the event of an injury, property damage, lawsuit, or data breach.

General liability insurance

General liability insurance icon

This policy protects SEO and SEM professionals from basic risks that most small businesses face. It's often required by client contracts and commercial leases.

BEST FOR
  • Accidental client injuries
  • Accidental damage to client property
  • Libel, defamation, and copyright lawsuits

Business owner’s policy (BOP)

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A BOP bundles general liability with commercial property insurance. Many providers offer SEO and SEM professionals a discount if they choose this policy.

BEST FOR
  • Accidental client injuries
  • Accidental damage to client property
  • Damaged business property

Errors and omissions insurance (E&O)

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This option protects against lawsuits over mistakes or oversights made by an SEO or SEM consultant. You may also see it called professional liability insurance.

BEST FOR
  • Failure to increase web traffic
  • Mistakes or oversights
  • Missed deadlines

Cyber liability insurance

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This policy can help pay for recovery from a data breach or cyberattack. It can also protect your business against lawsuits from clients affected by a breach.

BEST FOR
  • Lawsuits from clients affected by a breach
  • Notifying affected clients about a breach
  • Fraud detection and monitoring

Fidelity bonds

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A fidelity bond protects your SEO or SEM business when a client accuses one of your employees of theft. It’s also called an employee dishonesty bond.

BEST FOR
  • Unlawful data access by your employee
  • Illegal electronic funds transfer by your employee
  • Other employee theft or fraud

Workers’ compensation

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State law usually requires SEO and SEM businesses that have employees to purchase this policy. It helps pay medical costs from work injuries and illnesses.

BEST FOR
  • Medical bills from employee work injuries
  • Partial wages while employee recovers
  • Lawsuits over work injuries

Looking for different coverage? Check out our other policies.

Insurance costs for tech professionals

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Median costs come directly from policies purchased by TechInsurance customers.

General liability: $28 per month
Errors and omissions: $61 per month
View more sample costs.

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Why SEO and SEM professionals choose TechInsurance

Protect against common risks

A lawsuit or data breach can devastate your search engine optimization business. Prevent financial losses with policies tailored for your needs.

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