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Steal These 10 Business Resolutions for 2018

Steal These 10 Business Resolutions for 2018

Friday, December 22, 2017/Categories: business-tips

A new year offers the chance for a fresh start, and an opportunity to think about what goals you'd like to accomplish over the next few months. Resolutions often come in the form of personal improvement, but similar goals can also be applied to managing and growing your IT business.

To help inspire you, we asked 10 small business owners to share their New Year's resolutions.

How I Plan to Improve My Business in the New Year:


  1. Take a step back. "My number one resolution for 2018 is to ensure I’m no longer working 'in' the business but instead working 'on' the business. My role should be more of a leader and mentor, focusing on where the business is headed and not where we are today. I need to get out of the everyday minutiae and focus more on the big picture!" – Greg Corey, founder and principal, Porchlight
  2. Practice more self-care. "This may not seem like a business resolution at first, but one of the most important lessons I've learned being an entrepreneur is that it's very easy to become burnt out, exhausted, and drained from stress. It's extremely important to take care of yourself. If you're eating healthy, sleeping well, and taking time for yourself (even if it's 10 minutes a day), everything in your life improves – productivity, relationships, and motivation." – Michele DiLisio, founder, PACK
  3. Upgrade technology. "My business resolution for 2018 is to focus on our technology in enhancing our systems to optimize the customer experience. When a customer experience is positive, and remains positive with your team doing everything they can to fulfill their needs, it's a win-win for both the customer and the business." – Deborah Sweeney, CEO, MyCorporation
  4. Test. "Our New Year's resolution is to improve the user experience of our website as much as possible. We will be working diligently each and every day to A/B test our site to determine what our customers like the best. By improving the user experience, we increase the likelihood of conversions and sales." – Cody Clifton, director of ecommerce, Wholesale Lanyards
  5. Block out time to grow. "My resolution for 2018 is to spend at least two hours every day doing something proactive to grow my business. When you run your own business, it's easy to get caught up in all the daily tasks of running a business and not have time to actually take proactive measures to grow your business." – Stefanie Parks, founder, DermWarehouse
  6. Update websites to be mobile-friendly. "My small business resolution is to wholly overhaul the mobile presentation and performance of our website in order to drive sales and conversions. A reality that many small business owners neglect to pay attention to is that more people utilize their mobile device than they do a laptop or desktop in order to use the internet. As such, not only should mobile sites be getting some attention – they should be getting the majority of our attention." – Nate Masterson, marketing manager, Maple Holistics
  7. Experiment. "This year, my resolution is all about being open to out-of-the-box ideas: connecting with business owners in entirely different industries, working on wildly different marketing campaigns, etc. I think over time, a lot of companies start to fall into a comfortable pattern with their business activities. This can be great for improving efficiency and executing proven strategies, but it can also stifle innovation. My goal is to experiment and find out what we've been missing so we can improve our strategies moving forward." – Harrison Doan, director of analytics, Saatva
  8. Add a personal touch. "One thing we resolve to do in 2018 is to expand and personalize our digital marketing. By focusing more heavily on segmenting, targeting, and personalization we hope to create content that is highly relevant to subscribers. With relevant content, we expect to see better email open rates, better experiences, and more sales in the coming year." – Sophie Knowles, founder & CEO, PDF Pro
  9. Spend more time networking. "My business resolution in 2018 is to go all-in on networking. In 2018 I will be heavily focused on attending more networking events, conferences, trade shows, and reaching out to people in my industry both online and offline. I am scheduling out daily time to work on improving this skill so that I don't let it fall by the wayside again. As in, an actual calendar event with email reminders and push notifications so that I can't forget to put time into expanding my network." – Chenell Tull, founder, Hustle to Startup
  10. Delegate. "We're an SEO startup, and in this sort of environment where everyone has to do a little bit of everything in order for the company to succeed, sometimes I forget to delegate. I've made improvements in 2017, but in 2018, I want to make sure I'm handing off work to colleagues who specialize in it, sharing the load to make sure we're all working a decent amount of hours, and really following through on my own personal work-life balance." – Matt Bentley, founder and CEO, CanIRank

If you are still hungry for more ideas, check out some of our other articles for more tips on how to successfully grow your tech business:

Purchasing Business Insurance is another resolution you might want to make to protect your business in 2018 and beyond. Apply today to get free quotes from top-rated carriers. If you aren't sure what policies you might need, our TechInsurance agents are here to help guide you.

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