In the business of marketing consulting, some days the old saying, “what can go wrong, will go wrong,” holds true. While most engagements go according to plan, those that don’t can result in a disappointed client – or worse, a lawsuit. To protect against the high cost of a legal...

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In business as in life, learning from our mistakes and successes is the best way to improve. As marketing consultants, the most informative feedback comes from our clients. That’s why formal project reviews are one of the best ways for marketing consultants to get better at what they do. Post-project...

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Working as a marketing consultant is as much about finessing the client relationship as it is about developing effective marketing campaigns. Your business’s survival depends on customer satisfaction, so earning and keeping your client’s trust is a big part of your job. How do you do it?...

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When marketing consultants are hired for a project, it’s common for both the consultant and client to come up with new ideas along the way. But beware of “scope creep”: those little changes to the scope of a project that ultimately add up to a big change of direction – and a big...

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For some projects, a marketing consultant may need outside expertise or just an extra hand to get the job done. For engagements like these, hiring a subcontracted marketing consultant to assist with the project can help you meet your deadlines without having to bring a full-time employee on board. But...

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