Working as a marketing consultant is as much about finessing the client relationship as it is about developing effective marketing campaigns. Your business’s survival depends on customer satisfaction, so earning and keeping your client’s trust is a big part of your job. How do you do it?...
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Entries categorized 'Marketing Consultant' ↓
Managing Marketing Clients’ Expectations: It’s About Trust
Wednesday, January 27, 2010 - Marketing Consultant
Staying Ahead of Marketing Project Scope Creep
Wednesday, November 25, 2009 - Marketing Consultant
When marketing consultants are hired for a project, it’s common for both the consultant and client to come up with new ideas along the way. But beware of “scope creep”: those little changes to the scope of a project that ultimately add up to a big change of direction – and a big...
Reduce the Risk of Working With Subcontracted Marketing Consultants
Monday, November 09, 2009 - Marketing Consultant
For some projects, a marketing consultant may need outside expertise or just an extra hand to get the job done. For engagements like these, hiring a subcontracted marketing consultant to assist with the project can help you meet your deadlines without having to bring a full-time employee on board. But...
Project Timelines for Marketing Engagements: Keep It Realistic
Monday, October 05, 2009 - Marketing Consultant
As a marketing consultant, you know that timing is everything. To keep your consulting engagements on track, you need a good project management strategy centered around a solid project timeline. But as many marketing consultants know from experience, developing and adhering to a timeline can be tough...
Got Marketing Clients? You Need Project Agreements
Wednesday, August 26, 2009 - Marketing Consultant
Before beginning work on any consulting engagement, it’s a good idea for marketing consultants to protect their business and reduce their liability by getting their client’s signature on a comprehensive marketing consulting contract. During the initial stages of project development, marketing...
Translating Customer Needs into Projects: Tips for Marketing Consultants
Wednesday, August 05, 2009 - Marketing Consultant
More than ever before, companies are hiring marketing consulting businesses with one important criterion in mind: “How can this marketing consultant help me get the most out of my marketing dollars?” With increasing pressure to maximize the return on their clients’ marketing investment...
Why Clients Require You to Carry Insurance - Marketing Consultants
Friday, June 26, 2009 - Marketing Consultant
If you’re a marketing consultant, you probably have at least one client company that requires you to carry some type of insurance. Maybe you run a small marketing or market research firm with a few employees, or maybe you’re an independent Internet marketing consultant or media professional...
