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What We Talk about When We Talk about Mobile

What We Talk about When We Talk about Mobile

Nearly 50 percent of web traffic is on a mobile device. IT consultants need to know about mobile tech now that it's reached the tipping point.

Tuesday, June 23, 2015/Categories: it-consulting

Regardless of whether your IT is in the mobile market, you'll need to be able to answer your clients' questions about mobile technology and security. Let's "check in" with mobile tech and look at recent developments.

3 Ways Mobile Is Changing the Conversation for IT Consultants

These reports highlight the significant changes mobile tech has seen in the last 12 months and suggest that mobile has reached a tipping point as it competes with traditional desktop usage.

  1. Google's recent mobile update. Google announced it would start ranking mobile-friendly web pages higher. What makes a page mobile-friendly? Google specifically mentions that its algorithm prefers pages where the content is readable without zooming, the links and "tap targets" are spaced far enough apart for our clumsy fingers, and the page avoids horizontal scrolling and content that can't be played on a mobile device (e.g., Flash video).
  2. Mobile is almost a majority. Marketing Land reports that mobile traffic now accounts for nearly half of all online traffic (46.5 percent), which is a pretty big deal. And that's not all: purchases made on a mobile device now account for 25 percent of ecommerce.
  3. The trend is increasingly toward mobile. ClickZ has an excellent analysis of mobile usage on some of the biggest search engines and ecommerce sites. Amazon's mobile visits and desktop visits have hovered around 50/50. While some pages have seen the highest-quality engagement from desktop users, the truth is that many pages get equal use (and sales) from mobile users. This is especially true for companies that have both a mobile-friendly page and an app.

Why You Need to Know Mobile (And What to Do If You Don't)

Even if your primary work doesn't involve coding websites or developing apps, you'll need to be able to talk fluently about mobile usage. But what if you don't offer mobile services? We recommend setting up a referral partnership with developers or programmers who do. This arrangement is fairly common in IT.

Each year, we survey over 10,000 tech businesses to see what strategies they're using to grow and protect their business. Our research shows that 24 percent of small IT businesses hire subcontractors. By partnering with mobile IT businesses, you can add value and build customer loyalty because your current clients will continue to get their IT through you (even if you're subcontracting it out).

Working with subcontractors can also help you get more work down the road. Your subcontractors will want to send you business so you'll continue to do the same for them.

No Matter Where You Work, Mobile Is There

Okay, so we covered a lot of ground in today's post about mobile – everything from web results to enterprise IT. Here's a quick recap:

  • Mobile is everywhere.
  • Mobile is dominating search results, so your clients need to be ready.
  • Even if you don't offer mobile services, you can team with IT pros that do.

Mobile has grown into a major player for web traffic and ecommerce, but it's also becoming a key part of enterprise IT – even at the small-business level. Your clients and their employees are beginning to expect that they'll be able to do all their work (or nearly all) from a mobile device.

If you do work in mobile, be sure to check out our blog posts for mobile app developers, which highlight data security and liabilities that can affect your apps.

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