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3 Mobile Apps Tips from the Company that Predicted the Mobile Workforce

3 Mobile Apps Tips from the Company that Predicted the Mobile Workforce

Friday, February 19, 2016/Categories: business-tips

Founded in 1989, Citrix (@citrix) foresaw the mobile revolution. When today’s generation of programmers were busy playing Oregon Trail on their Apple IIe’s, Citrix’s founders were thinking about mobile document management and predicting how remote users could connect to an enterprise’s resources.

Of course, a lot has changed since 1989. But one thing is still true: Citrix knows mobile. The company’s predictions have come true in a big way. The International Data Corporation expects the U.S. mobile workforce will surpass 105 million by 2020.

Given Citrix’s claim to fame in the mobile market, it only made sense to reach out to the company. We talked with Kevin Binder, senior product marketing manager at , and asked him which areas of mobile IT professionals can focus on to stay ahead of enterprise trends.

Binder identified three ways IT consultants can improve their mobile game:

  1. Help clients see mobile holistically.
  2. Work with end users to avoid BYOD backlash.
  3. Talk costs with clients.

1. IT Consultants: Get Your Clients to View Mobile Holistically

IT professionals need to adopt a holistic approach to mobility. What does “holistic” mean? Earlier phases of mobile rollout focused on security and performance. But now, Binder explains, we’ve arrived at a point where businesses expect to do everything on a mobile platform.

A client’s employees expect mobile devices to have all the features of a desktop. How do you deliver that? IT consultants need to look to virtualization to make sure that a whole suite of tech solutions can be on the mobile platform.

"Without the delivery of virtualized apps, the mobile user may be limited on what can be accomplished from the mobile device." – Citrix senior product marketing manager Kevin Binder

2. Listen, Listen, Listen to End Users

While mobile apps and operating systems will continue to improve across the board, one way to get your clients' mobile experience to take the next step has to do with the end user.

The end user – the guy or gal pushing buttons on their mobile device – is the key to any mobile solution. Why is that? Whether you’re worried about security or performance, you’ll want to make sure the end-user buys in.

“A successful device program hinges on end-user acceptance and adoption.” – Kevin Binder

Binder explains that IT consultants need to work closely with end users to make sure they…

  1. Get the devices and apps they want.
  2. Understand what the IT department can and can’t do with their device.

"Have you heard of ‘BYOD backlash?’ Understandably, it’s common for BYOD users to feel uncomfortable with IT managing their personal device. After all, it’s THEIR device." – Kevin Binder

"Have you heard of ‘BYOD backlash?’ Understandably, it’s common for BYOD users to feel uncomfortable with IT managing their personal device. After all, it’s THEIR device," says Kevin Binder.

3. Speak your Client’s Language – Talk Costs

For an IT consultant's clients, cost is always king. You’ll need to be able to present new enterprise mobile apps in terms of cost savings or increased productivity.

Binder points out three cost-related talking points you can use with your clients:

  • Better mobile security can prevent losses that come from data leakage.
  • A mobile and better-equipped workforce has lower HR cost and better employee retention.
  • Employees who can do all their work when they’re in the field yields increased efficiency and productivity gains.

As a case study for cost savings, Binder pointed to Citrix’s containerized WorxForms, which replaces paper forms with digital forms so that workers in the field can collect surveys or fill in data on a mobile device.

Convert a painstaking hard-copy process into a digital one and your clients will see the cost savings that mobile can offer.

Why It All Matters – Better Delivery Means Lowers Business Risk

The better you’re able to deliver a solution to your clients, the lower your professional liability exposure will be. It’s that simple.

IT consultants have lawsuit risks when their solutions don’t live up to client expectations. For that reason, you protect your business from risk when you…

  1. Work with end users to avoid BYOD backlash.
  2. Help clients see mobile holistically and deliver better functionality with virtualized platforms.
  3. Make sure you're on the same page as your clients in terms of costs.

To learn more about reducing your professional liability risk exposure, be sure to check out “Get to Know Your E&O: 5 Things to Check for in Your Errors and Omissions Insurance Policy.”

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